About Us

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Tell your story

BaeCurves is dedicated to uplifting women, crafting high-quality products designed to make you feel empowered, confident, and your absolute best. We develop our brand and company initiatives with a commitment to responsibility and sustainability. Fashion made mindfully, with care.

Our Mission for Better Shapewear

There used to be two not-so-great options: sexy or comfortable. Yeah, we thought that sucked too. That's why we created BaeCurves - a third, better option designed for your body that lets you have both.

As industry experts, we know shapewear and how hard it can be to find one that delivers. We make ones that make you look and feel your best. Join us and trade bad shapewear for ones that love your body back—because your body deserve to be comfortable, beautiful and happy.

500.000+ Happy Bodies And Counting

The first bra to come in half cup sizes for your perfect fit. Smooth & supportive with stay-put straps, the 24/7® Classic T-Shirt Bra was developed using your REAL bodies. No wonder it’s still a bestseller!

One of the most comfortable and good quality shapewear we've come across and tested so far.

Why BaeCurves

Vegan

Our entire Chella menu is completely vegan

All-Natural

All of our ingredients are 100% natural

Made in Canada

All items on our Chella menu are made in Canada

Handcrafted

Each product on the Chella menu is unique and handcrafted

Meet Our Founder

Amara Hayes, Founder & CEO

Heidi Zak is the Founder and CEO of BaeCurves, the top online intimate brand with millennials.

Hayes is committed to advancing more women in tech and is an active angel investor in female-founded companies. She graduated from Duke University and holds an MBA from MIT Sloan.

Prior to launching BaeCurves, Hayes held a variety of roles at Google, Aeropostale, McKinsey and Bank of America. In her spare time you can find her working out, or going for dinner with her friends.

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